You may have noticed that the folded leaflet is as popular as ever. This print classic has been around for quite some time now and it doesn’t seem to be going anywhere! Although much of advertising is ‘going digital’, many working within corporate marketing understand that the smartest approach to promotional campaigns is utilizing both online and offline channels. For this reason the question remains; why exactly has folded leaflet printing remained in the everchanging print landscape.
The wide range of size options means they can be efficiently distributed. Whether it be A6, A4, or 1/3 A3, there are many sizes possible when it comes to leaflet folds. This makes them ideal for various methods of distribution, especially if they’re intended to be brochures or promotional menus. For example, the DL size can easily fit within standard envelopes which is an asset to anyone opting for frequent direct mail campaigns. Sizes like A5 and DL are also convenient as handouts because they can be neatly tucked into the pockets and bags of prospective customers. Furthermore, any one of these compact sizes can fit unobtrusively in magazines, catalogues. This also applies to business premises like bars, travel agents, and clubs where they can be kept in view so your details, offers and instructions receive more publicity.
This is one of the reasons why folded leaflet printing has remained a staple when it comes to marketing material. They’re extremely versatile and can be used for multiple contexts, whether that be wedding invitations, festivals, gig advertisements, or your company’s brochure. This has only been strengthened by the ability to upload a flyer’s one or double-sided PDF artwork to the websites of online printers for seamless ordering. This can land you with a variety of high quality folded or unfolded leaflets, which is now essentially synonymous with a cheap folded leaflet and can be downloaded and produced at a later date.