Do you have any questions about why your cereal is sold in such specific packaging? With the red cylindrical container, red lid, and gold designs on each box, there’s no reason to have much to say about the custom packaging design. With the arrival of bizarrely-shaped, as well as other innovative brands, cereals are now more fascinating than they’ve been before. With so many different flavors, it’s simple to miss the possibilities inside your store. No need to purchase every new flavor or play around with strange ingredients. A couple of small tweaks could make all the difference in the end. Your cereal box is attractive. Here are 6 suggestions to help you design appealing cereal boxes. The following items included:

Display the Product Uniquely

Cereal storage boxes are the first and only opportunity to catch an idea of how your cereal appears and smells. If the cereal box isn’t appealing to customers, they might not even buy the cereal or be unaware of it. You’re not only purchasing the box in this instance, but you’re also buying evidence that this product can be a worthy selection. Make sure your cereal is clearly displayed in its design, images, and text.

Highlight the Benefits

On the opposite of the cereal box, you can write down the major benefits of the cereal along with other ingredients. If you’re selling healthy cereal, make sure to highlight this fact. Choose a short paragraph that describes the advantages that the product offers, for example, “High in fiber and iron,” “Rich in minerals,” or “Good for your teeth and bones.” In addition, highlighting the nutritional value of your product can make you stand out from the rest, particularly in cases where your brand isn’t targeted at health-conscious customers.

Be Concise and Clear.

When you’re trying to highlight the positive health benefits of your cereal, be sure to take into consideration the advantages of the packaging itself. We all know that many people prefer for their breakfast to remain inside the container; however, it doesn’t mean they’ll aren’t eager to open the entire container to eat breakfast. When you’re trying to showcase the product inside, you shouldn’t make opening the box difficult. Try using a transparent or open-access cereal storage box. Using an item that doesn’t expose the cereal after you’ve eaten it is also possible.

Be simple but not too simple.

It’s tempting to pack all the information that you can inside the cereal boxes. In the end, it’s an enormous space for brief information. But you risk not attracting the attention of the people who are watching — and you are also at risk of creating confusion or overwhelming the consumer. Make your cereal box messages easy, but be summarised. Make use of short sentences and simple phrasing.

Get the color

It may sound like common sense; however, it’s easy for people to forget how crucial a small modification could be. Cereal companies typically employ a muted color scheme in their cereal storage box. For instance, the cereal brand might have a beige background and a slightly darker box. This could work in the walkways of a supermarket; however, it might not be noticed in the passages of cereal at the grocery store you frequent. Select an appealing, brighter color scheme to make your cereal boxes more appealing. A cereal box with vivid, bright hues will draw attention to the item and create a stronger impression on the eye.

Be open to Trying New Things.

The cereal boxes offers an ideal place to try some of the latest marketing techniques. You’ve got a huge public, and the cereal industry has been historically the most ideal place to test new marketing strategies. Consider the possibilities of online marketing, e-commerce ads, coupons, and other new channels. There are many ways to reuse and recycle traditional marketing tactics, including cereal boxes and copies.

Create interesting artwork and shapes

We all had our breakfast while gazing at the old-fashioned cereal box. There’s no any reason to stay with the same old and dull style! Utilize interesting shapes and designs to attract the attention of your box. It is also possible to add interesting images or graphics to your custom packaging boxes. This will help you communicate your brand’s values and character, which are essential to creating appealing packaging designs.

Conclusion

The food industry is always evolving, and it’s crucial to stay on top of the developments. The best method to do this is to be aware of the latest trends in packaging design and implement adjustments to the design of your cereal boxes. Make it attractive, make it simple to open, and help it stand out in the cereal. However, don’t forget to keep the contents interesting and show the colors. Once you’ve learned how to make your cereal boxes attractive, it’s time to think outside the box! It’s also possible to take this article as an inspiration source. You’ll need to be aware of a few techniques and suggestions to get the most benefit from your breakfast cereals. What kind of cereal is your top choice?

What are the ones your family is most likely to consume? Consider demographics such as age, race, gender, and interest and the most common reasons people purchase a particular cereal. What types of cereal do you think are most easy to sell? Which do you believe would be more difficult for you to promote? Which ones are an acceptable option? Think about all of these elements when designing appealing boxes. If you’re aware of how to make your cereal boxes more appealing and appealing, you can be creative!

It is difficult to decide between plastic and cardboard packaging. Although it seems like a simple argument, you might be surprised at the results when you compare plastic and cardboard packaging head to head.

It would make the world a lot better if we replaced all plastic packaging with Cardboard. However, you might not realize the complexity of the plastic vs. cardboard packaging debate.

Cardboard is made from trees that can easily replant. It’s also easy to recycle and naturally decomposes. Plastic is made from oil and can be difficult to recycle. It also never, ever breaks down. Some of the results may surprise you when we compare plastic packaging with cardboard packaging.

We need to make educated decisions about which of the two options is best for us.

Let’s dig deeper and try to find answers.

The Raw Materials are where it all begins:

We need to know more about the origins of the raw materials used in plastic packaging and how this impacts the environment.

Plastic is made from fossil fuels. Which usually takes the form of crude oil and sometimes natural gas. Plastic manufacturing currently consumes about 12% of global oil supplies. However, our dependence on plastics will likely continue to fuel the demand for crude oil.

Polyethylene is the most widely used plastic packaging in eCommerce, including envelopes, protective covers, and bubble wrap. This material is made from oil or gas through industrial heating, cooling chemical treatments, and mold making before it reaches its final form. Although plastic manufacturing seems complicated and expensive, it is possible to produce large quantities of cheap material on a large scale.

In the EU, around 90% of plastic comes from virgin fossil fuels and only 9% recycled materials.

Cardboard is made of paper that comes from trees. Trees can grow again and are thus renewable. However, it depends on whether they sourced them from deforestation or sustainable wood has grown for manufacturing.

For papermaking, trees are chopped down and made into wood chips. These chips can then be boiled in water or mixed with chemicals to make pulp. The pulp is then spread on large, flat screens to remove water and make paper. Finally, two layers of matte paper are attached to each side of a corrugated sheet to make Cardboard. A fully grown tree can yield enough paper to make approximately 150 large cardboard boxes.

Around 55% of all Cardboard worldwide is still made from cutting down trees. However, the majority of logging now takes place in controlled, sustainable ways. Two international organizations that help consumers and retailers identify sustainable paper products are the Forest Stewardship Council (FSC) and the Program for the Endorsement of Forest Certification (PEFC).

Both Cardboard and plastic packaging are dependent on natural resources. However, it can regenerate oil and trees.

The paper industry is one the most sustainable in the world. As a result, there’s a greater emphasis on responsible logging and waste reduction.

Plastic is made from primarily crude oil and natural gases, which is bad for the environment. It also accelerates the decline of non-renewable resources.

Manufacturing’s Carbon Footprint

Also, carbon emissions from the production of plastic packaging and Cardboard must be considered. This includes the manufacturing process and the greenhouse gases released during the sourcing of raw materials and emissions when disposing of the end products.

Plastic production accounts for 3.8% of global greenhouse gas emissions, almost twice the entire aviation industry. Plastic manufacturing would be the fifth-largest emitter of greenhouse gases in the world if it were a nation.

It takes much energy to produce cardboard and paper products. However, the industry’s global carbon footprint is only 1%. This is due to the use of renewable energy sources like biomass, biogas, and hydroelectricity. In addition, many paper and cardboard factories make use of their waste products to fuel their operations.

France’s cardboard federation estimates that 1-ton Cardboard will produce 538kg CO2 over its lifetime. This includes transport and manufacturing costs, as well as disposal.

Plastic can be made using a more efficient process that uses around 40% less energy than traditional Cardboard while producing less waste. In addition, plastic packaging seems to be more carbon-efficient than cardboard packaging, but we must also consider what happens after it is made.

Plastic is primarily made from crude oil. This oil has a large carbon footprint because of its refinement and transport demands. As a result, plastic is often not recyclable and ends up in landfills or waterways. In many cases, industrial incinerators are also used.

Some plastic from discarded items can be used in “waste to heat” plants, which convert it into fuel. However, much plastic waste is incinerated and released into our atmosphere as a toxic gas.

All of these factors being considered, plastic can have a carbon footprint of up to 6kg per 1kg of plastic produced – roughly 12 times greater than Cardboard.

Plastic is more efficient than Cardboard in terms of manufacturing and produces less waste. Plastic’s carbon footprint is largely due to the transportation and extraction of raw materials, namely oil and natural gas. Incineration produces much higher emissions than plastic which is quite common.

Cardboard manufacturing is a highly recycled process that often uses renewable energy. These factors are combined with a high rate of end-of-use recycling, and Cardboard has a significantly lower carbon footprint.

Plastic vs. Cardboard Packaging: How Much Does It Matter for Transport?

One factor that is often overlooked when comparing the eco-credentials for different retail packaging is weight. This has an impact on fuel emissions and transport.

Plastic is very popular because it’s lightweight, strong, flexible, and inexpensive to make. On the other hand, Cardboard is much heavier and bulkier and presents challenges in transporting and storage.

For example, if you have an eCommerce store selling clothing, you might be able to choose between small corrugated boxes and thin plastic mailers.

A small cardboard box may weigh between 80 and 100 grams, while a smaller plastic mailer might weigh only two grams. This means that while 10,000 cardboard boxes may weigh as much as 1,000kg for packaging distributors, the equivalent number of plastic mailers could weigh as little as 20kg.

This weight difference can significantly impact transport costs, fuel consumption, and eventually – CO2 emissions.

Plastic outperforms Cardboard in transporting goods, thanks to its extremely low weight-to-strength ratio.

The rise of electric vehicles will reduce CO2 emissions across all transport modes, especially when shipping heavy cardboard and paper products.

For eCommerce companies, the key message is that reducing the thickness of cardboard and plastic packaging can play a crucial role in reducing greenhouse gases emissions.

The benefits of recycling: more than meets the eye.

Recycling is a good thing. It reduces our dependence on natural resources and allows us to reuse existing materials.

There are many other benefits to recycling, however. These include significant energy and water savings.

For decades, paper and cardboard recycling is commonplace. As a result, many consumers expect packaging made with a high percentage of recycled materials.

Recycling 1 ton of Cardboard takes 25% less energy than making it with new materials and 50% less water.

Recycling plastic is more efficient than ever, as 1 ton of it requires between 65% and 88% less energy to make than from new materials. Although exact figures on water consumption are difficult to find, it is known that much water is used in plastic cleaning and cooling during recycling. Although they have not been widely adopted, some companies have developed plastic recycling methods without any water.

As Packaging Design Companies are improving themselves with all updated facilities on the other hand lack of cardboard is being caused by the nation’s obsession with online shopping. As a result, empty delivery boxes are being stored in homes and thrown in recycling bins at local councils.

DS Smith, a packaging specialist, says that UK households collected 135 million cardboard boxes during the pandemic, which kept valuable raw material out of the recycling chain and pushed up cardboard packaging prices.

Miles Roberts (DS Smith’s chief executive) stated that people consume more food at home because of lockdowns. “There is more packaging that ends up in the home.”

Packaging was quickly reintroduced to the system by recycling companies in pre-pandemic.

DS Smith’s big customers include Amazon, Unilever and other consumer goods companies like Nestle. However, DS Smith is now dependent on consumers and recycling policies from local councils – amid a shift towards online shopping that appears to be permanent.

He said that before we started collecting pure fibre, there were old boxes from the backs of retailers, which had well sorted. “Today, we get a bin with everything inside it that is collected only every two weeks, which means that it is more expensive to process and takes longer.

“One of our challenges is that there is so much packaging in homes and garages. How can we get that paper into the recycling network? How can we get it back to our mills so that we can use it as the paper again?”

DS Smith offers a 14-day box to-box model, which allows it to take its boxes, collect them, recycle them, and convert them into new boxes within a fortnight. Recent research by DS Smith found that a fifth of Britons kept between five and ten boxes while 10% had as many as 20.

The absence of a single recycling policy in the UK is another obstacle for the company. Roberts stated that the company was engaging in conversations with “local authority after local authority” to try and improve the situation.

He said that there is no common policy. “So, you need to contact each local authority to ask: ‘Can I start to put in different containers for different materials?’ Because it makes it easier to collect and more affordable to reprocess. That’s also good news for consumers.

People made further comments as the group reported a nearly 40% decrease in pre-tax profits, to PS231m, due to flat sales of PS6bn over the year to 30 April. It saw a dip in sales due to the initial decline in demand, but it rebounded strongly.

According to Hargreaves Lansdown analyst Laura Hoy, the pandemic brought mixed blessings. Although DS Smith’s boxes were in high demand, rising input costs and the need for Covid to ensure its operations were safe to have impacted profits.

Hoy stated that DS Smith is increasing the packaging costs to offset rising material costs which could offset inflationary headwinds, but volumes could fall if prices rise too much.

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Global Packaging Trends Compendium 2021 contains more than 550 packaging innovations. It is divided into nine trends. One of the most popular trends is the ‘Refill Revolution. Despite the potential disruption caused by the COVID-19 pandemic in the United States, the number of reusable and refillable packaging has increased over the past 18 months, as retailers, suppliers, and brands look for ways to reduce single-use or difficult to recycle packaging. The first steps to making the transition to refillable packaging models are taken by dry foods, household products, and personal care.

Most of the in-store products introduced to the market are in the pilot and small trial stage. There is also a limited number of test stores where they can use refillable packaging systems. Major retailers are testing the waters with a few initiatives in stores. The Body Shop, a cosmetics, skincare, and perfume retailer, is resisting this trend and expanding its trial operations.

Global rollout of the refillable scheme begins.

The Body Shop’s refill and recycle program is now being offered worldwide, following successful trials in its two concept stores. In 2019, they launched the first trial on Bond Street in London and Vancouver’s Pacific Centre. The extended launch will begin in France with 47 stores and be expanded to 400 stores worldwide by 2021. In addition, the Body Shop will have refill stations in all its stores by 2026. It works like this: Customers are given 250ml aluminium bottles and then have the option to choose from a variety of products such as shampoos, conditioners, soaps, and shower gels. After the product is used, the customer can clean the bottle and return it to the store for another refill. The number of refill stations available will depend on the size of your store, but there will likely be six to twelve outlets.

Launch of Gable-top soap refill packs

Norwegian personal and home care company Orkla has teamed up with Elopak to create a refill pack for Klar laundry detergent and liquid soap products. Orkla’s new carton made from the board, D-PAK, is designed to reduce plastic waste. Gable-top cartons are made of renewable materials and can be recycled with other board products like milk cartons or newspapers. At the same time, some elected retailers and online buyers participated in a trial. Refilling is simple and easy, according to consumer feedback. The carton must be opened and poured into the plastic container. The new pack is more efficient in the supply chain because it is lighter and more cost-effective per unit. To alert consumers that the pack’s contents are not suitable for consumption, a label is placed above the cap.

The return and refill program aims to decrease carbon footprint.

Upcycle, a sustainable skincare brand that uses ‘byproducts’, has launched a refill and return program to reduce its carbon footprint. The company recycles coffee grounds from London coffee shops and other waste products like fruit stones, argan and olives, juice, and tea. 99% of the current packaging used by the company is plastic-free. It’s made from the easily recyclable board, glass, and aluminium. The remaining 1% can also be recycled. Customers can return any clean, empty packaging at no cost. It will then be sterilized and refilled and will be returned to them. The scheme will give the customer a 20% discount on the original price. Upcycle has an in-store location where customers can bring their bags to be filled from bulk containers.

The coffee chain trial begins with a reusable cup.

Starbucks, a coffee shop giant, is testing a new reusable cup program called “Borrow a Cup” in five Seattle locations for two months. That’s the way to reduce single-use cup waste. The customer requires a $1 deposit to obtain a reusable cup. After the drink has been consumed, the cup can be scan at a participating retailer’s collection point. Once the cup’s return is confirmed, the $1 is refunded, and ten bonus points are added to the customer’s account. The cups can then be taken out and cleaned commercially. Within 48 hours, individuals can reuse the cups. Each mug can be reused 30 times before it is recycled. This initiative is part of Starbucks’ goal to reduce waste by half by 2030.

It is expected that the Refill Revolution trend will continue to grow. As the sector becomes more mainstream, retailers and brands will continue to create refillable and reusable solutions to achieve their sustainability goals.

The 2021 Global Packaging Trends Compendium includes nine new packaging trends. This comprehensive analysis includes more than 550 packaging innovations. In addition, it features 16 interviews with industry experts from all over the globe, including packaging experts from Mondelez, Ocado and Mars Wrigley.

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